Hello

I've been fortunate enough to work in a diverse range of companies, from being a founder to working in startups and large enterprises.

Currently empowering the world to design at Canva, with a focus on onboarding, conversion & AI adoption.

Before this I designed a suite of finance products for Zip Co. and sales tools enabling Real Estate teams across the world at Harcourts.

I build bridges between ideas and action

I've discovered that my greatest impact comes from bringing people together behind ambitious goals. I'm at my best in front of a whiteboard, a group of curious minds, and a seemingly impossible challenge.

Best Examples

Earning the nickname 'dream merchant', I implemented a systematic approach to stakeholder alignment

Canva '25

This analysis saved us months of building the wrong product and sparked a complete strategic pivot

EcoFixa '24

Strategic pivots are my specialty

I love the intensity of rapid validation, the thrill of uncovering hidden opportunities, and the satisfaction of turning strategic uncertainty into actionable plans.

Best Examples

Three previous attempts had failed—not due to technical constraints, but because of competing priorities and stakeholder complexity.

Canva '25

Instead of diving into development, I convinced our team to run the numbers first.

EcoFixa '24

I have a passion for systems and empowering others to think big

I believe in building systems that help people unlock their potential. Whether it's creating frameworks for better thinking or mentoring others to discover their strengths, I'm driven by the joy of seeing people exceed their own expectations.

Best Examples

“Instead of hoping for random epiphanies, I actively build connections between ideas.”

Obsidian '25

The Nostalgia Machine started as a weekend exploration into emotional design and user engagement...achieving 3 million page views in first week.

The Nostalgia Machine '19